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COOP is deepening its partnership with us to demonstrate their commitment to supporting the willingness of their customers to recycle. They will be promoting our “Old things become new” campaign on their private label sour milk. The first packaging with recycling information will be available in COOP stores in May.
The Swedish Government has adopted raised recycling targets from 2020 onwards, just three years from now. This increases demands on you as a packaging producer to encourage more Swedish consumers to sort their waste, and to send more packaging for recycling. To achieve the raised recycling targets, every person in Sweden will have to send two more items of paper packaging and two more items of plastic packaging for recycling every week. They will also have to send one more can for recycling per month.